Leads Qualification Process
Cashyew Leads is leading the MCA lead generation industry through its comprehensive and strict lead qualification process. All the leads generated by the team are qualified by well-trained and experienced qualifiers. The qualifiers ask around 20 different questions from the leads to qualify and verify them. The focus of questions is around the below three main categories:
- Minimum Requirements
Qualifiers start the qualification process by first checking if the lead fulfills the minimum qualification requirements. As per the company qualification standards, a lead is only qualifiable if it’s in business for 1 year, holds a 500 or greater Fico credit score, generates 10K in revenue monthly, holds a business bank account, involves in no unsettled bankruptcy, and possesses positive daily and monthly balances.
- Intent
If the lead fulfills the minimum requirements, the next questions of the qualifiers are mostly oriented to know the true intent of the lead. So, the qualifiers ask a series of questions that can reflect the true intents of the lead/merchant. This way, it is ensured that MCA providers only receive those leads where the merchant is actually looking for funding.
- Expectations
The qualifiers ask questions to know and set expectations with the leads. Moreover, they are asked to submit the latest 4 months bank statement(s) and also fill out a one-page application.