Category: Risk Mitigation

Lead generation is an essential part of any business, but it comes with risks. From email marketing to social media advertising, there are many avenues through which businesses can generate leads. However, these channels can also leave businesses vulnerable to risks such as data breaches, fraud, and compliance issues. In this article, we’ll discuss risk mitigation strategies for lead generation to help you protect your business.

1. Understand the legal landscape Understanding the legal landscape is crucial when it comes to lead generation. You need to ensure that your lead generation efforts are compliant with relevant laws and regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Ensure that you have a clear understanding of the legal requirements in your industry, and seek legal counsel if necessary.
2. Use secure channels When it comes to lead generation, the channels you use can make a significant difference in the level of risk you face. Use secure channels, such as SSL-encrypted websites and secure email servers, to protect your data and reduce the risk of data breaches. You may also want to consider using two-factor authentication for sensitive accounts.
3. Vet your partners Working with third-party vendors or partners can be a great way to generate leads, but it also comes with risks. Before partnering with any third-party vendors, thoroughly vet them to ensure that they are reputable and have proper security measures in place. Make sure that they adhere to all relevant legal requirements and that they have a good track record.
4. Monitor for fraud Fraud is a significant risk in lead generation. Fraudulent leads can waste your time and resources, and they can also lead to compliance issues. To mitigate this risk, use fraud detection tools to monitor for signs of fraudulent activity. This can include unusual patterns in lead data, unusual lead sources, or mismatched IP addresses.
5. Educate your team Your team is your first line of defense against risk. Educate your team on the risks associated with lead generation and the importance of compliance. Ensure that your team is aware of your company’s policies and procedures for lead generation and that they know how to identify and report any potential issues.

In conclusion, lead generation is essential for businesses, but it also comes with risks. By understanding the legal landscape, using secure channels, vetting your partners, monitoring for fraud, and educating your team, you can mitigate the risks associated with lead generation and protect your business.

The TCPA Litigator List can help you mitigate the risk of lawsuits by weeding out the repeat litigators.

It’s important to lower legal risks involved with your lead generation efforts. You want to move forward without having to take a hit moving backwards. The concepts below can help you to decrease the probability of a legal problem.

Opt In / Opt Out

Use a double ‘opt in’ process with your leads. This means they not only provide information to opt in but they also confirm via email that it was them. Also, always provide clear ‘opt out’ pathways for your leads both on your site and in your emails. 

TCPA Compliance

In an effort to address a very large and growing number of telephone marketing calls, Congress enacted  the Telephone Consumer Protection Act (TCPA).  TCPA restricts the making of telemarketing calls and the use of automatic telephone dialing systems and artificial or prerecorded voice messaging Basically, the TCPA says that businesses and organizations must receive express written consent from individuals prior to sending any autodialed SMS/text messages to them and restricts phone calls to those who have opted out.

In the current regulatory environment, you really need an automated process that helps to ensure TCPA compliance for each and every time you make a marketing campaign. This should be verifying  every telephone contact at the time you use it. 

TCPA Litigators List

TCPA Litigator List is the industry’s most technologically advanced phone number suppression company that offers a comprehensive database of hundreds of thousands of TCPA litigator contact details. The list includes single-filed TCPA litigators, multi-case TCPA litigators, professional TCPA litigators, TCPA trolls, TCPA attorneys, etc.

The company is working with the goal to provide maximum protection to businesses from all the known TCPA litigators. That’s the reason that the team continuously monitors all TCPA lawsuits and other activities and keeps the list updated with new records daily.

• Comprehensive List of Phone Numbers – The first service TCPA Litigator List provides is the Serial Litigator List. A huge database consisting of all the phone numbers involved in any kind of TCPA cases. It is a service where users can upload a list or phone number to the system for verification. The system has a huge database that regularly updates to make sure businesses are well-protected.
• Endpoint API Service – TCPA Litigator List also offers an Endpoint API feature where users can directly link dialers to the system for more convenient scrubbing. Users won’t have to upload a list to the system for scrubbing, because the system will directly scrub the dialer’s database in real-time action. 
• Phone Verification Feature – The system also has a verification feature, which is a phone number scrubbing portal that can be used for calling list validation. This feature determines the active phone numbers and their respective line type.

The key service of TCPA Litigator List begins with its advanced technology that scrubs out known TCPA litigators. Once the file is uploaded the program will start cleaning the list while giving the client access to its state of the art features:

• Enhanced Scrubbing – Once the client’s file is uploaded, the program cleans it by removing TCPA matching numbers and duplicates. And then it provides a list consisting of bad numbers that can be used for comparison. After cleaning the list, the program proceeds to verification making sure that the numbers are valid. 
• Name and Number Look Up – The program also offers look up features that allows clients to do a name or number look up for a more convenient search. 
• API Real Time Protection – The program also offers API integration where it works with your dialer or database which verifies the numbers through its TCPA database. To make sure that phone numbers are in the program’s list to be suppressed.
• Endpoint API Feature – Clients or users will be able to data from their database instead of uploading an entire list. This gives a convenient result which also saves a lot of time and money making it a very practical choice.
• Exclusive Features – Apart from the efficiency it offers, the program also has exclusive features such as name recognition algorithm, monthly updates and phone verification functions. Features that promote convenience as well as effectiveness. 

Find out about protecting your marketing efforts from TCPA litigators here.